WHAT IT IS: a mascara to give you glossy, fluttery, jet black lashes.
BEST FOR:adding definition to the eyes without looking too intense.
WHY YOU'LL LOVE IT: conditions and softens with acacia flower + jojoba for lashes that are never crunchy. no flaking, no clumps and never irritating.
WHAT IT DOES: mesmerize mascara is formulated without fd&c and lake pigments, carbon black, petroleum, formaldehyde, thimerosal, propylene glycol or retinyl acetate. always cruelty free and consciously made for you + the planet.
brush from base to tip of lashes with a gentle wiggling motion. apply a second coat if desired.